Google introduces new payment platform, competition for PayPal

The Google Wallet has recently entered the market, using the selling point of turning your smartphone into a credit card. This new mobile payment platform uses an embedded NFC chip, or near-field communications chip, and is an open platform application. This app will allow the user to use credit cards, store loyalty cards, coups etc without having to physically swipe the card in question.

Instead, the consumer will only need to tap his phone up to a payment receiver, and this will complete the transaction. For those of you who have used the MasterCard PayPass wireless system, where you simply tap the credit card to a wirelessly pay facility, this is not a completely new concept. For the rest, however, it may require a mindshift of sorts.

Safety of users’ personal data is of course a concern for Google, and should the phone land in the wrong hands provisions have been made for that to not grant access to the user’s personal account information to just anyone.

Advertisements

Lady Gaga new album leaked online

It is rare that a recording artist reach Lady Gaga’s status in the industry with barely 2 albums to her name, but that is just one of the boundaries Gaga continues to bash to pieces, like selling out Madison Square Garden in less than 1 minute.

Yet the release of her latest album has been plagued with leaks and slips – her first single, Born This Way was forced to launch 3 days earlier than she’d announced it would due to the song being leaked online. That can be chalked up to ‘one of those things,’ but once again mere days before the official release of her album, marked for 23 May 2011, the entire album is going viral on online sharing and P2P networks.

This can be attributed to various things, most probably fans going onto iTunes or some similar such and record the album stream and post it online. Whichever the turn of events, developers of rogue security tools and online threats are salivating at the news since this creates the perfect breeding ground for them to spread their infections through P2P and sharing networks, as people will only concentrate on downloading the leaked album and they can easily bundle their Trojans and malware with the downloads.

If you are a frequent peer to peer’er, the same golden rule as always applies – make sure your antispyware software is current and up to date before downloading Anything from a P2P app or network!

Google AdWords as a marketing tool

When considering the various marketing tools that can complement your online marketing campaign, one online marketing tool stands out above the rest. Google Adwords is Google’s chief advertizing product. Mastering Google Adwords is undeniably the most effective and fastest way to produce targeted and relevant traffic to your website.

One major obstacle that should be overcome with pay per click ads, and especially with Google Adwords is that the Adwords ad, the website content, combined with the fact that should you be promoting an affiliate offer your URL will most likely be the same as thousands of other sites’ that are promoting the same offer. The same offer with the same destination URL being used by many other people will result in a much more expensive cost per click in your ad campaign. You will require a distinctive URL, besides other things to be able to stand out above the rest when marketing via Google Adwords pay per click marketing.

When deciding to start a pay per click campaign using Google Adwords, there are specific key aspects you will need to consider in your campaign depending on which keywords are to be targeted and how competitive they are. To start with, your ad URL, which is displayed in your ad should be as relevant and closely related to the actual URL that the traffic is directed to when they click on the ad. It does not have to be similar to the destination URL, but it certainly can be. When running an ad campaign say, for instance, for an affiliate program, you will need to use the same URL as thousands, if not tens of thousands of people are using too. Now depending on the excellence of their landing page and density of relevant keyword content, a specific cost per click for their ads will have been secured.

The key here for you is to be as relevant and unique in your approach as is possible. That is the number one factor to be taking into consideration when you want to lower your pay per click rate and to mastering Google Adwords. Do not feel as though you have to spend thousands on driving visitors to your website when first starting out. You should start out by concentrating on a small number of specific keywords, and then work your way up to receiving more quality traffic that will hopefully convert into more business.

The keyword relevancy and density on the landing page will have to match the keywords of your ad title and copy. Google allocates a higher quality score to the sites of those whose landing pages very closely relate and correspond to their ads and keywords. You should track your conversion rates and pay a lot of attention to the tips provided by Google relating to your ads, and how to improve them. These are all imperative steps to learn and follow should you wish to fully master Google Adwords and get the most out of your online marketing campaigns while lowering your adwords cost per click.

Google enters the Laptop market

It seems Google once again wants to give Microsoft a run for its money, after previewing the first laptops which are to run on the company’s Chrome operating systems. The laptops are slated for sale in June, and are in direct competition with Microsoft’s monopoly of the industry.

The computers were unveiled at a Google conference for software developers in San Fransico, and are affectionally now dubbed “Chromebooks”. It will use the operating system which is based mostly on Google’s Chrome we browser.

Prices start at a moderate $349, and a lot of buzz has been surrounding its release as a possible competitor to Microsoft.

Tips to follow to write more effective SEO copy

When writing copy for Search Engine Optimization, many people still underestimate the level of consideration which goes into a successful online marketing campaign. There are specific aspects you will need to take into consideration, and doing so will ensure you tap maximum benefit out of your writing and achieve more impactful and successful SEO marketing copy.

SEO writing tip 1 – Write for the Right audience

As an SEO copywriter, your first obligation is to your readers, contrary to popular belief. Your main audience is the exact visitors you are ultimately trying to attract to your site, and not Google. In order for your copy to augment your online marketing campaign with regards to bookmarks, high ranking search results and backlinks, you will need to achieve the correct balance between your human audience and writing search engine friendly copy.

SEO writing tip 2 – Your entire campaign’s victory rests on this

If you take the time to write insightful, well-constructed and keyword rich copy, but target the wrong keywords your entire online marketing campaign will fall flat on its face. You will have wasted all your time while your site still dwindles in the low ranks with no relevant or convertible traffic coming its way. There are fantastic tools at your disposal which will help you research which keywords to target – these tools include Google’s AdWords and WordStream, to name but only a few.

SEO writing tip 3 – Keyword density

The last thing you want to do is anger Google’s feisty crawlers, or spiders as they are commonly known. And one of the best ways of putting them off is to stuff your content with too many keywords. This is certainly tantamount to spamming where Google is concerned, and that is the equivalent to the kiss of death in SEO realms. Accurate keyword density should be calculated at about 3 – 10%, and once again there are fantastic tools available to help you along the way.

Following these simple tips will help you gain the most benefit out of your SEO copywriting, and help you pull off successful online marketing campaigns time and again.

New addition to the Microsoft Security Essentials scam

I recently found myself dumbfounded by the depths the developers behind the Fake Microsoft Security Essentials scam would go to in order to tout their applications. It would seem as though Windows Oversight Center is just one in a long line of rogues released by these relentless criminals in an effort to extort money out of gullible and honest consumers. There is no doubt that by the end of this article, you will want to destroy Windows Oversight Center from your system, should you be so unlucky as to suffer from this infection.

This rogue firstly enters the system without invitation or prompt, and will root itself securely in the PC before it reveals itself to the PC owner. Once it does, it will start its attack against the system by spewing out various fake security alerts which carry no weight at all.

As a further attack, I found that it limits the Internet connectivity, and prohibits me from launching certain (most) programs on my PC. As experience has taught me, rogue security tools only do this out of desperation to stop the user from downloading or running a security program which might be able to detect and erase it from the system.

This rogue carries no benefit to any infected PC, so really there is no justifiable reason to keep it around. Get rid of Windows Oversight Center and protect your PC against the certain damage and destruction this rogue carries.

Skype makes headlines again…

The rumor mill have been working overtime of late where the world famous Skype is concerned. It seems that Reuters have reported that Skype have been in top secret talks with Google and Facebook about either a partnership, or an outright acquisition. More details are expected very shortly on these talks.

Sources close to the Skype team estimate some news later this week, as corporate attorneys and other senior Skype managers are burning the midnight oil, preparing for the big announcement.

New reports also suggest that Microsoft has thrown its hat in the ring, and has also expressed the desire to either invest in, or acquire Skype. Even though Microsoft took a while to enter the race, everyone knows not to underestimate the power of the Microsoft!

Although it is not the first time we have been subject to these types of rumors, it certainly seems to have carried momentum this time around. Whatever the upshot is, as long as fair competition remains, my argument is: why not?