Kindle Fire is on fire!

The Kindle Fire tablet was announced by and has some traits that will separate it from the crowded competitors. It retails at a low price of $199 and has a fast browser called Amazon Silk, which affords access to an abundant ecosystem of movies, music, apps, and books.


The Fire has a 7inch color touch screen at 1024 x600 resolutions and is lightweight at 14.6 ounces and functions over Wi-Fi only. Those features put the Kindle Fire squarely in competiton with Barns and Noble’s Nook Color, a 7inch e-reader and browser enabled divide which sells for $249.


Most consumers will attempt to compare the Fire with Apple iPad 2, a 9.7 inch tablet on Wi-Fi with a price tag at $499. The iPad 2 is already the runaway market leader, with more than a 70% market share. Time will tell if the Kindle Fire will be able to leave its mark in the industry.


Google antitrust Senate hearing

It would seem as though Google has to appear before a Senate panel this week to argue that the company is not a rival abusing bully, but in fact is struggling to stay on top of the search empire it has created.


Google Inc controls more than two-thirds of the global search market, but the web technologies such as social networking and Smartphone applications offer new ways for people to find information is putting pressure on the company.


At the hearing before the Senate Judiciary Committee’s antitrust panel, Google will have to convince its critics that they are wrong that Google does not in fact give preference to its own products. Instead Google will say that they are just trying to deliver the best-cultivated search possible to users.


The issue of search ranking remains a touchy subject with Google, which says its algorithm is devised to give users the most useful result so that they will come back. Google’s revenue comes from advertising on the search results page.


It will be interesting to see the results of this Senate hearing, and to hear if the critics will come around to Google’s way of thinking.

Beware of Personal Shield Pro

If you are looking for a powerful security tool that will protect your PC against threats and harm, then you better steer well clear of the seemingly innocuous Personal Shield Pro. This rogue antispyware application, which derives from the same family of rogues as the MS Removal Tool rogueware, was never designed to be of any value to a PC. Personal Shield Pro will try everything in its power to come across as a genuine security tool, but the truth is this rubbish rogue cannot detect or remove any type of threat from the system. It is for this reason why you need to destroy Personal Shield Pro immediately.

Personal Shield Pro enters the system surreptitiously and will hide its presence until it is ready to start its attack against the PC. This will usually be heralded by Personal Shield Pro initiating a fake system scan which will inform the user that his system is being attacked. Shortly after this Personal Shield Pro will spam the user with various falsely generated security threats which will inform him of the same thing.

Symptoms associated with the Personal Shield Pro infection range from users being unable to connect to the Internet, to being unable to launch applications on the infected PC. Other symptoms range from poor system performance to increased erratic system behavior.

When all is said and done the only way to regain complete control of your PC is to destroy Personal Shield Pro with the help of a powerful security tool. This will not only get rid of Personal Shield Pro but also protect against similar attacks in future.

E-books more expensive than printed counterparts

Although more and more consumers are becoming comfortable with digital books, many want to know why buying e-books are more expensive than buying the same book in paperback. An example of this is Michael Connelly’s recent legal thriller, “The Fifth Witness” receive more one star reviews on Amazon than five star reviews, in large part because of some annoyed reviewer’s response to its whopping $14.99 price tag.


Even as physical book sales such as paperbacks and hard covers fall, publishers’ fixed costs are coming under greater pressure. One area where publishers can cushion the blow to their industry is by keeping e-book prices higher. One New York publishing executive stated that the industry will not be in a good shape if e-book sales reach 99 cents in future.


If you do look, e-book prices on nationally bestselling books are higher today than they were a year ago. This is because the six major publishers have adopted a new pricing model, which is now known as “agency pricing”, which is also endorsed y Apple. Publishers are worried about the deeply discounted $9.99 digital price for best-sellers promoted by agreed to set the consumer prices of their digital titles. Under the above stated module, retailers act as the agent for each sale and take 30%, returning the other 70% to the publisher. This makes it impossible for the retailer to discount the price of the book without prior approval of the publisher.


Despite all this, publishers will inevitably face pressure from consumers over high prices for digital editions, as they might as well buy the hard cover or paperback editions.

New Apple store for Hong Kong

It seems as though Apple is finally opening a long awaited new store in Hong Kong. Being the company’s fifth Apple store in China, there are already two large stores in Beijing and another two in Shanghai.


The new Apple Store will be located in Hong Kong’s IFC mall. The company has not stated when the store will open, although there is some media speculation that the store will open on September 24.


It makes sense that Apple would expand in China, as it has been a big market for Apple for many years. Its iPhone sales have been so high that fake Apple stores have been cropping up all over the country.


So rather than allowing rip offs to steal their profits, Apple will finally be succumbing to the call to open more retail stores for its Chinese consumers.